Michelle Fung
UX/UI Designer
Vancouver, CA.About
Highly motivated and results-driven UX/UI Designer with a strong foundation in human-computer interaction and a proven track record of delivering impactful product solutions. Skilled in end-to-end design processes, from user research and prototyping to cross-functional collaboration and developer handoff, contributing to enhanced user satisfaction and significant business outcomes, including securing $2M in funding. Eager to leverage expertise in AI-driven platforms and mobile experience optimization to create intuitive and engaging digital products.
Work
Vancouver, BC, Canada
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Summary
Spearheaded UX/UI design initiatives for an AI-driven platform, enhancing product functionality and user engagement through comprehensive research and iterative design.
Highlights
Led the design and successful shipment of two new AI-powered features, including a swipe card and book discoverability tool, optimizing transitional flows and Product Detail Pages (PDP) for scalability.
Conducted 10+ user interviews and synthesized over 20 research insights, informing design direction and validating key pain points to significantly enhance user satisfaction.
Developed 5+ user flows, 30+ polished mockups, and interactive prototypes, improving content discoverability and streamlining the mobile user experience.
Improved UX writing and content clarity across the platform, enhancing accessibility and increasing user engagement.
Collaborated cross-functionally with stakeholders to align design strategy with product vision, directly contributing to securing $2M in funding at Afore Capital's Demo Day.
Vancouver, BC, Canada
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Summary
Designed and implemented a direct messaging feature to enhance product usability, collaborating closely with development teams.
Highlights
Designed a direct messaging feature that significantly enhanced overall product usability and user communication.
Collaborated cross-functionally with front-end and back-end developers, ensuring seamless implementation of design solutions.
Vancouver, BC, Canada
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Summary
Led a 3-person team in designing and building an internal product dashboard from inception, focusing on improving team efficiency and visibility.
Highlights
Led a 3-person team to design and build an internal product dashboard from inception, improving team efficiency and visibility.
Partnered cross-functionally with engineers and designers to research, design, and iterate on key features, including member management and a documentation widget.
Conducted comprehensive user research and usability testing, identifying workflow pain points and informing the creation of 30+ high-fidelity mockups and interactive prototypes.
Vancouver, BC, Canada
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Summary
Designed impactful websites and marketing assets for hackathons, attracting over 1000 hackers and securing significant sponsorship.
Highlights
Designed websites and marketing assets for three hackathons, attracting over 1,000 hackers and securing over $100K in sponsorship funding.
Fostered cross-functional collaboration with development, marketing, and logistics teams to ensure cohesive project execution.
Hosted an "Intro to UX Design" workshop for the cmd-f hackathon, educating over 200 attendees on fundamental UX principles.
Education
Skills
Toolbox
Figma, Figjam, Procreate, Framer, Miro, Capcut, Webflow, Rotato.
Technical Skills
Design thinking, Content design, Usability testing, Wire-framing, Design systems, User research, Systems thinking, Prototyping, Information architecture, Developer handoff, User flows.